Customer obsession requires harnessing every employee, every customer data point, and every policy in the organization. Eventually, companies will have to assess and address six key operational levers — technology, structure, culture, talent, metrics, and processes — derived from the four principles of customer obsession: customer-led, insights-drive, fast, and connected. In this report, we reveal the results of a survey of 1,024 executives in three countries that helps companies identify how and when to increase customer obsession.