Emerging technology research and evaluation leaders must understand their company’s innovation maturity level and then pace their technology research improvements to match. Begin with ad hoc innovation; expand to improve strategic innovation when you are ready; and stretch to long-horizon, disruptive innovation only when you’re customer obsessed and have hit innovation maturity. When planning to improve your emerging technology research practices, consider your organization and relationships, practices, and talent and culture gaps, and measure and learn from success and failure. This report helps tech executives turn the promises of emerging tech into business value.