Chart Your Course Report

Chart Your Course To Emerging Technology Success

Create A Plan To Improve How Your Firm Turns Emerging Technology Research Into Business Value

August 2nd, 2021
With contributors:
Pascal Matzke , Sam Higgins , Bobby Cameron , Bernhard Schaffrik , Patrick Carroll , Christian Austin , Emily Stutzman


Emerging technology research and evaluation leaders must first understand their firms’ overall innovation maturity level, then pace technology research improvements. You cannot get too far ahead or lag. In more mature firms, emerging tech research and innovation are two separate workstreams — with different goals, objectives, and budgets. When planning improvements to your emerging technology research practices, consider organization and relationships, practices, talent and culture gaps, and measurement and learning success and failure. Begin with ad hoc innovation, which is already happening, then expand to improve strategic innovation when you are ready. Stretch to technology-driven innovation only when your firm has high levels of customer obsessed and innovation maturity. This report helps executives turn the promises of emerging tech into business value.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.