Forecast Report

China Online Retail Forecast, 2013 To 2018

China Online Sales To Pass $300 Billion By 2014

January 8th, 2014
With contributors:
Zia Daniell Wigder , Rebecca Katz

Summary

China is forecast to be the largest eCommerce market in the world and is leaving eBusiness professionals feeling dizzy. A few unique factors drive the massive growth in this market: Both the B2C and the C2C markets see heavy market concentration in the hands of a single player, the online population is growing rapidly, and consumers are willing to buy across categories. This report will help eBusiness professionals understand how consumers and businesses are contributing to the rapid growth of eCommerce in China and which strategic initiatives eBusinesses should employ to drive sales across channels.

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