Choose The Right Vendor Tools To Help With Content Marketing Development And Distribution

Content marketing has rapidly gained marketers' attention as a new way to build deeper relationships with customers. But marketers' ability to sustain a meaningful content marketing strategy rests on two core needs: developing relevant, quality content at scale and widely distributing it to their consumers. Many vendors are springing up to help, but the landscape is complex and ill-defined. In this report, Forrester focuses on the ecosystem of content marketing vendors and the different roles they play in the development and distribution of content, enabling marketing leadership pros to act on selecting the right tools and technology for successful content marketing strategies.