CIOs: Branding Enterprise IT Attracts Talent

Enterprise IT has a brand — a mission and reputation — that can help attract recruits, which is increasingly important in today's more competitive hiring marketplace. CIOs should hone that brand to invite prospects whose skills and career aspirations align with the culture and direction of the organization. Follow seven steps to use brand to enhance recruiting: 1) identify differentiators; 2) inventory assets; 3) mitigate liabilities; 4) crystallize differentiators into messaging; 5) clarify unique value propositions for each audience; 6) develop marketing materials and channels; and 7) involve IT managers and employees.