Summary
The Internet of Things (IoT) is disrupting every business, whether it's through the latest connected wearable devices or sensors digitizing traditional processes. As a result, firms must learn to interact with their customers in a whole new way: Winning, serving, and retaining customers has never being easier. However, success hinges on firms' ability to meet and exceed customers' expectations for data protection. What's at stake in the context of the Internet of Things is not only your corporate duty to mitigate compliance risks but also your ability to generate a sense of trust among your customers in order to take engagement to the next level. This report helps CIOs assess the impact of data protection rules on the life cycle of their B2B and B2C customers. It also provides CIOs with a guide and a checklist to evaluate the effectiveness of their firms' data protection practices while driving IoT initiatives to success.
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