Cisco: Accelerating Partners’ Digital Marketing Practices

B2B buyers have continued to shift their buying interaction preferences to increasingly favor digital interactions. Although many leading B2B firms have already transformed to incorporate more digital elements in their direct marketing and selling efforts, channel partners often face greater challenges with this transformation and look to suppliers to provide needed support. As a result, a top priority for B2B channel marketing leaders is helping their partners transform their own marketing and selling efforts. In this case study, we explain how Cisco Systems accomplished accelerating partners’ digital marketing transformation by reimagining its through-channel marketing automation (TCMA) platform.