Clarifying Product Release Types

March 5th, 2020

Sam Somashekar

With contributors:

Summary

A “big bang” approach to product releases can limit an organization’s ability to align with customer and market needs. An iterative approach to preparing commercial offerings for market release through a series of learnings leads to regular interlock with stakeholders and customers. Product managers and portfolio marketers who understand key product release types can maximize the market success of their offerings. In this report, we describe five types of product releases and their audience, goals, and key considerations.

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