Summary
A “big bang” approach to product releases can limit an organization’s ability to align with customer and market needs. An iterative approach to preparing commercial offerings for market release through a series of learnings leads to regular interlock with stakeholders and customers. Product managers and portfolio marketers who understand key product release types can maximize the market success of their offerings. In this report, we describe five types of product releases and their audience, goals, and key considerations.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).