Best Practice Report

Close The Loop On Loyalty With A Modern Referral Program

Harness Your Loyalists To Improve Acquisition Quality

March 3rd, 2023
Mary Pilecki, VP, Principal Analyst
Mary Pilecki VP, Principal Analyst
Cole Walsh, Researcher
Cole Walsh Researcher
With contributors:
Emily Collins , Benjamin Nagle

Summary

Brands are increasingly leveraging referral programs to address challenges in acquiring new customers and building loyal relationships with existing ones. Customer referral programs deliver critical benefits to brands, like higher customer lifetime value (CLV) and loyalty program member engagement. B2C marketers should read this report to build a business case for customer referrals, identify the different types of referrals, and learn about the best practices for a modern customer referral program.

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