Cloud Broker — A New Business Model Paradigm

Deriving More Business And Economic Models From Cloud Computing

August 10th, 2011
With contributors:
Pascal Matzke, Jean-Pierre Garbani, Reedwan Iqbal


One of the key principles of cloud computing is the sharing of resources across various infrastructure domains and locations. As more clients get to use the different resource pools available and overall resource elasticity grows and matures, new business models will emerge around the reselling and integration of available resource pools: Enter the cloud broker business model. This report defines the current and future business models around cloud computing and outlines why the cloud broker model represents the most promising, but also the most ambitious, cloud approach. It shows why it offers IT and telecom service providers — but also other vendors — the timely and unique opportunity to overcome the rapid commoditization of their existing services business and build a sustainable, more margin-rich service delivery model. Vendor strategists need to start today to make themselves familiar with the implications and challenges at hand, as the first providers will take cloud broker offerings to market within the next 12 months.

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