Summary
SiriusDecisions has identified five areas of opportunity that should drive the priorities of CMOs and marketing executives in 2019. Defining the long-term marketing strategy ensures marketing’s role in creating and sustaining a competitive advantage. Marketing leaders have an opportunity to guide transformation to fuel the organization’s growth agenda.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.