Trends Report

Collection: Learn From Direct-To-Consumer Disruption

September 8th, 2020

Summary

Consumer-facing brands should use this collection of research on best practices from direct-to-consumer (DTC) disruptor brands to inform their own marketing and commerce strategies. DTCs have upended traditional consumer expectations, forcing incumbent brands to adapt through innovation and acquisition. As they craft their own brand’s DTC journey, B2C marketers and commerce leaders must understand how DTC brands have succeeded in reimagining relationships, driving massive customer acquisition, and pushing the boundaries of convenience, quality, and trust. Read the recommended research and schedule an inquiry for further help.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.