Trends Report

Collection: Use Brand Messaging To Deliver Value During The Pandemic

November 27th, 2020
With contributors:
Emily Collins , Chahiti Asarpota


The ongoing COVID-19 pandemic requires B2C marketers to tune their messaging to the needs, questions, and emotions that consumers continue to face. This collection of Forrester’s research will help you adjust your brand messaging for the “new normal.” You can also schedule an inquiry for additional information and more support.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.