Summary
The ongoing COVID-19 pandemic requires B2C marketers to tune their messaging to the needs, questions, and emotions that consumers continue to face. This collection of Forrester’s research will help you adjust your brand messaging for the “new normal.” You can also schedule an inquiry for additional information and more support.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).