Trends Report

Collection: Use Customer Understanding To Guide Your Pandemic Marketing Strategy

August 18th, 2020


Marketers must understand consumer needs and desires to create value for their customers now and in the future. This collection of Forrester’s research provides a snapshot of how the COVID-19 pandemic affects consumer attitudes, behavior, and energy across industries and regions. You can also schedule an inquiry for additional information and support.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.