Trend Report

Collection: Use Customer Understanding To Guide Your Pandemic Marketing Strategy

Anjali Lai
David Novitzky
Aug 18, 2020

Summary

Marketers must understand consumer needs and desires to create value for their customers now and in the future. This collection of Forrester’s research provides a snapshot of how the COVID-19 pandemic affects consumer attitudes, behavior, and energy across industries and regions. You can also schedule an inquiry for additional information and support.

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