Trends Report

Commerce Technology Investment Trends: 2017 To 2018

September 19th, 2017
Bruce Eppinger, null
Bruce Eppinger
Claudia Tajima, null
Claudia Tajima
With contributors:
Fiona Swerdlow , Danielle Jessee , Meredith Cain , Sam Wolken


Digital businesses from retailers to branded manufacturers are increasing their investment in tools and technologies across commerce platforms, omnichannel, and the digital store. The simple impetus is to better serve and meet the rising expectations of their digitally savvy customers. Which technologies are retail and digital businesses investing in? Are these investments new or do they optimize or augment existing tools? To answer these questions, we used Forrester's Technographics® and panel survey data.

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