How To Report

Communicating A Price Increase The Right Way

Authenticity, Clarity, and Consistency Are Essential

July 10th, 2024
With contributors:
Brittany Viola , Amy Hayes , Shannon Colford , Drew Zalucky

Summary

Once a B2B organization decides to implement a price increase, it must create an authentic, clear, and consistent message — and a well-structured communication plan — to explain the increase. A strong communications plan targets both internal and external audiences and includes training for sales and customer success so that they can support the new pricing. In this report, we provide best practices for developing and delivering price increase messaging.

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