How To Report

Communicating A Price Increase The Right Way

January 1st, 2018

Summary

Once a B2B organization decides to implement a price increase, it must create a messaging and communications plan to make the increase as palatable as possible to its customers. Good price increase messaging is authentic, clear and consistent and provides a rationale for the increase. A strong communications plan targets both internal and external audiences and includes training for sales and customer success so that they can support the new pricing. In this report, we provide best practices for developing and delivering price increase messaging.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.