Best Practice Report

Communications' Impact on the Buyer's Journey: C-Level Personas

January 1st, 2018
Ian Bruce, VP, Principal Analyst
Ian Bruce VP, Principal Analyst

Summary

SiriusDecisions research on C-level buying preferences demonstrates the importance of communications tactics throughout the B2B buying process. For communications to increase its impact on buying outcomes, a clear understanding of buyer personas and buying cycle phases is required. Look for ways to leverage trusted influencers to increase the credibility of messaging for C-level buyers.

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