Summary
This benchmark toolkit is a companion to "Why Your Enterprise Isn't Intelligent." The toolkit is a detailed account of all answered questions in the Q2 2014 Intelligent Enterprise Self-Assessment Scorecard. Customer insights (CI) professionals should take the assessment to determine how their firm scores and compares to these benchmarks. You can contrast and compare 52 best practice areas of CI maturity principles in six business categories: culture, technology, people, data, analytics, and process.
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