Best Practice Report

Competitive Analysis Model: Responding to Emerging Competitors

January 1st, 2018

Summary

The Competitive Analysis Model characterizes an emerging competitor as strong in disruptive capabilities but weak in go-to-market execution. Whether it’s a startup company or a small incubation team within a larger company, an emerging competitor can wreak havoc if it isn’t neutralized quickly. Focus on consistently assessing and addressing buyer needs and customer requirements.

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