Best Practice Report

Competitive Analysis Model: Responding to Emerging Competitors

January 1st, 2018
Lisa Singer, VP, Research Director
Lisa Singer VP, Research Director

Summary

The Competitive Analysis Model characterizes an emerging competitor as strong in disruptive capabilities but weak in go-to-market execution. Whether it’s a startup company or a small incubation team within a larger company, an emerging competitor can wreak havoc if it isn’t neutralized quickly. Focus on consistently assessing and addressing buyer needs and customer requirements.

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