How To Report

Conducting A Content Localization Audit

Why And How To Review Your Localization Strategy In The Context Of Its Business Impact

August 11th, 2020
Kathleen Pierce, Principal Analyst
Kathleen Pierce Principal Analyst
With contributor:
Christine Polewarczyk

Summary

In global B2B organizations, localization is often viewed as a cost center instead of what it really is: an investment in market penetration, growth, efficiency of customer-facing reps, and customer retention. Advances in machine translation, content personalization, AI- and machine-learning driven experiences put optimized experiences within reach, but many B2B organizations haven’t reviewed or updated their localization strategy in years. Startups are more likely to be “global from the get-go,” leveraging modern technology to punch well above their weight. In this report, we discuss how organizations can audit their current localization strategy to make informed decisions about where to invest.

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