Conducting A Content Localization Audit

In global B2B organizations, localization is often viewed as a cost center instead of what it really is: an investment in market penetration, growth, efficiency of customer-facing reps, and customer retention. Advances in machine translation, content personalization, AI- and machine-learning driven experiences put optimized experiences within reach, but many B2B organizations haven’t reviewed or updated their localization strategy in years. Startups are more likely to be “global from the get-go,” leveraging modern technology to punch well above their weight. In this report, we discuss how organizations can audit their current localization strategy to make informed decisions about where to invest.