Conducting A Pricing And Packaging Capabilities Assessment

January 1st, 2018

Summary

To assess B2B pricing and packaging processes, organizations should focus on a few essential elements, along with criteria unique to each organization’s situation. The assessment should measure the organization’s maturity across different aspects of pricing, determine what capabilities it needs to improve, and identify activities it may not have considered. In this report, we define the five components of the Pricing and Packaging Capabilities Assessment and describe how to use the assessment to improve pricing processes, skills, and systems to maximize revenue and profitability.

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