Data Snapshot

Consumer Interest In Automated Investment Managers Is Growing, But Usage Remains Stagnant

September 15th, 2021
David Hoffman, VP, Research Director
David Hoffman VP, Research Director
Nicole Murgia, Senior Researcher
Nicole Murgia Senior Researcher
With contributors:
Melissa Parrish , Christiana Lano , Christine Turley

In 2020, 28% of US online adults said they were interested in automated investment managers, an increase from 18% in 2019. The number of consumers who reported using an automated investment manager stayed consistently low at 2%. We see the growing interest in these products, however, as translating to growing adoption; as the products and their managers develop a track record, more consumers will use them. This report provides a snapshot of Forrester’s data on interest in and usage of automated investment managers.

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