Trends Report

Consumer Security Market Trends, 2009 To 2010: Changing Channel And Partner Dynamics

November 30th, 2009
With contributors:
Jean-Pierre Garbani , Edward Radcliffe

Summary

Consumer security vendors are faced with market forces that are mandating a change in how they take their solutions to market. Low conversion of trials and high customer churn at renewal time are combining with a diminishing effectiveness of traditional channel partners. Vendors must seek more inventive ways to boost the profile and reputation of their brands, reach consumers, and convert them to customers.

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