Trends Report

Consumers Are Connected; Your Company Isn't

The State Of Emerging Technology In Digital Experiences

August 13th, 2018
Julie Ask, null
Julie Ask
Mike Chirokas, null
Mike Chirokas
With contributors:
Martin Gill , Erin Sellers , Rachel Birrell


Customers are more connected than ever, yet businesses have been slow to adopt the same devices, platforms, and channels to meet consumers where they are. To help digital business strategy professionals benchmark their use of mobile and emerging technology against the technology that their customers and other firms use, we surveyed 147 digital executives in Forrester's H2 2017 Global Mobile Executive Online Survey.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.