Consumers’ Corporate Social Responsibility Concerns Vary Globally

CMOs need to understand which issues their target consumers see as important; our Consumer Technographics® data reveals these for the US, Canada, the UK, France, and Italy. Consumers view five corporate social responsibilities as significant when they are considering buying from a firm, but their order of importance varies by country: US and Canadian online adults see privacy as most important, while their European peers prioritize environmental protection. To get more information on consumers and their concerns, read Vast, Fast, And Relentless: Consumer Buying Enters A New Era and schedule an inquiry.