Consumers Report Varying Reasons For Not Using Generative AI

On average, half of online adults across the globe have heard of generative AI (genAI) but have never utilized the technology. Why? The top response is that they have not had a reason to do so — they likely haven’t had a compelling use case to try it out on. However, the second-most-selected reasons vary by region. Consumers in France and Spain see a skills barrier, while North America, the UK, and Australia point to a lack of trust. Country-specific AI regulations, policies, and available genAI platforms will dictate which specific barriers consumers have in adopting genAI. This is a snapshot of Forrester’s data on online adults’ top reasons for not using genAI.