Data Snapshot

Consumers Who Use Alerts Are Most Interested In Notifications That Protect Their Privacy And Monitor Fraud

September 10th, 2021
David Hoffman, VP, Research Director
David Hoffman VP, Research Director
Nicole Murgia, Senior Researcher
Nicole Murgia Senior Researcher
With contributors:
Melissa Parrish , Christiana Lano , Sam Bartlett

US online adults who have signed up to receive alerts or notifications from their financial services providers prefer alerts that protect them and their accounts. They see them as more important than alerts that provide general financial advice or recommendations. Customers want their bank to allay their suspicions or ease their fears. This report provides a snapshot of Forrester’s data on what US consumers perceive to be the three most and least important types of alerts or notifications from financial services providers.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($395).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.