Toolkit

Content Toolkit For Revenue Enablement Platforms

Research, Templates, And Tools To Make Enablement Content Deliver On Its Promise

April 26th, 2024
Kathleen Pierce, Principal Analyst
Kathleen Pierce Principal Analyst
With contributors:
Dave Frankland , Peter Ostrow , Evan Megan

Summary

Equipping sellers with the content they need at every step of the customer lifecycle is a notoriously tricky challenge. Whether they use revenue enablement platforms (REPs) or cloud file shares, enablement leaders and their colleagues in sales, marketing, and the partner ecosystem need a deep understanding of sellers and buyers and a strong mastery of best practices in enablement and content operations. Following the seven steps of the Sales Asset Lifecycle Management And Governance Model, the research, tools, and templates in this toolkit help enablement leaders and their colleagues plan and execute their content enablement strategy.

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