Case Study

Contently: A Strategic Approach To Rebranding Produces Rapid Results

May 3rd, 2018
Ian Bruce, VP, Principal Analyst
Ian Bruce VP, Principal Analyst

Summary

Contently needed a rebranding to reposition the company and reflect its solution expansion and competitive differentiation. An understanding of buyer needs enabled the company to create a brand that resonated in the market and drove engagement with decisionmakers. By prioritizing the needs of the sales team and growing pipeline and qualified opportunities, the Contently team generated quick wins and big results. In this case study, we describe how Contently managed a smooth rebranding process in a fraction of the time usually required, while avoiding some bumps in the road that can upset sales productivity.

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