Contextual Delivery And Cross-Channel Analytics Revolutionize Digital Experiences

AD&D pros have had an uphill journey to support digitally enabled customer experiences as they navigate the coordination of existing investments and management of a complicated technology ecosystem. To understand the opportunity at hand, AD&D pros must understand the technology landscape through the digital experience reference architecture. Experience management solutions — those that help the creation and management of experiences — are relatively commoditized. Engagement (those that deliver experiences) and measurement (those that measure customer interaction with experiences) solutions, however, will transform in the coming years. This report outlines the changing technology landscape for application development and delivery (AD&D) pros working on digital experience delivery initiatives. This report is designed to help you understand the changing technology landscape and identify new areas of opportunity.