How To Report

Controlling the Costs of a Rebrand

February 26th, 2018


Rebranding requires a major investment of time and money that organizations should consider carefully before initiating. Organizations that approach rebranding with greater discipline and structure can save costs. For B2B companies, the cost of a rebranding initiative can end up as much more of a financial and resource burden than the organization expected at the outset. This report describes how sales and marketing managers can control rebranding costs and ensure value during each phase of the Brand Lifecycle Framework.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.