Summary
Most marketers invest heavily across a wide variety of marketing channels but still struggle to fit the pieces together: Only 45% of online advertisers coordinate Web design and search with their advertising creative. To achieve better coordination, marketers must plan their paid search campaigns and home page promotions to capture users driven to those channels by their brand advertising.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).