Best Practice Report

Core Disciplines for a Portfolio Marketing Leader

January 1st, 2018


Complex B2B buying and selling environments make it difficult to execute successful go-to-market strategy and planning. Many B2B organizations entrust a portfolio marketing leader with responsibility for the shift from product-centricity to audience-centricity. The portfolio marketing leader must orchestrate and coordinate initiatives and programs across five core disciplines.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.