Trends Report

Coronavirus Sets The Stage For Difficult Marketing And Agency Decisions

March 10th, 2020


Agencies feel the swift effect of the coronavirus due to their role in the marketplace and anticipated changes in client priorities. The first likely changes to marketing spend include a push toward digital, where consumers are spending more of their time.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.