Corporate Recruiters Add Recruitment Marketing And Supportive Technologies To Their Toolkits

Traditionally, the corporate talent acquisition or recruiting process has focused on the internal activities of moving job seekers from the role of candidate to the role of employee. Today's businesses need to do more because they can't find good candidates. Forrester's report, "Transform The Job Candidate Experience From the Outside In," focused on improving the candidate experience by engaging them socially, enabling them to explore employment opportunities, and providing a painless job application experience. This report focuses on arming the recruiters with new skills to proactively identify the best candidates. Two key platforms enable recruitment success: talent relationship management (TRM) and applicant tracking software (ATS). When integrated together, these platforms enable corporate recruiters to find, attract, and process the very best talent quickly and efficiently. By reading this report, the application development and delivery (AD&D) professional can help the HR professional understand the features of ATS and TRM and how they address the complete talent acquisition process.