Best Practice Report

Cost-Effective AR: An Optimization Approach

September 5th, 2008
With contributors:
Eric G. Brown , Robert Muhlhausen , David Morrison , Ellen Lind


Analyst relations (AR) managers need optimally efficient plans because their teams are generally smaller than they feel they need. Analyst subscriptions take a relatively large proportion of AR’s total budget, leaving an operational budget that AR professionals must use as wisely as possible. But how can AR optimize its processes, spending plans, and resource deployment without spending excessive time analyzing all the relevant efficiency factors? This report presents a technique that draws on information already in your plan, supplemented by simple ratings, to give you a visual picture of cost-effective AR that you’ve targeted based on your unique AR objectives and performance targets.

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