Certification

Course: Modernize Revenue Marketing Teams And Competencies

Enable Customer-Centered Decision-Making With Modernized Revenue Marketing Teams

February 14th, 2024

Summary

In this course, you’ll apply the drivers of organizational design effectiveness to meet customer needs and improve cross-functional alignment using the Forrester B2B Marketing Process Value Chain and the Forrester Customer Lifecycle Framework. The course takes 2 to 3 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed plan that uses organizational design principles to build your organizational structure for lifecycle revenue marketing (LRM).

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.