Certification

Course: Understand The Drivers Of Great B2B Marketing

Explore Fundamental Ways For B2B Marketing Professionals To Foster Customer-Obsessed Growth

Feb 12, 2024

Summary

In this course, you’ll learn key B2B concepts to help you apply audience-centric techniques that improve opportunities with buyers and customers. The course takes 2 to 3 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed template that will guide you through the steps to assess the demand type for an opportunity at your organization.

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