Certification

Course: Understand The Drivers Of Great B2B Marketing

Explore Fundamental Ways For B2B Marketing Professionals To Foster Customer-Obsessed Growth

February 12th, 2024

Summary

In this course, you’ll learn key B2B concepts to help you apply audience-centric techniques that improve opportunities with buyers and customers. The course takes 2 to 3 hours to complete and includes a series of short lessons (typically under 30 minutes each), a final project, and an exam. When you finish the course, you’ll have a completed template that will guide you through the steps to assess the demand type for an opportunity at your organization.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.