Summary
An acquisition announcement is usually a well-orchestrated, cheerful event — preceded by an intense and hectic period of work and followed by the complex challenges of integrating the two organizations. The role of communications is to implement a comprehensive plan and strategy to minimize confusion and maintain confidence — before, during, and after the acquisition announcement. This report provides corporate communications professionals with the necessary elements of an acquisition communications plan, including key audiences, recommended tactics and messages, and a communications timeline.
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