Summary
Consumer product strategists — across many categories — are increasingly focused on smartphone owners, and Forrester's recently published US mobile phone forecast confirms the value of this growing market opportunity. However, these strategists' perception of the makeup of their target audience is too coarse to correctly inform their decisions on the product features and design that will translate to success. Forrester's analysis shows that three distinct segments comprise this expanding market; product strategists must design specific products for each of these segments.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).