How To Report

Create Employee Personas To Power EX Strategy

February 25th, 2020

Summary

A well-designed employee experience (EX) makes employees feel more connected to the overall organization, motivating them to invest their time and talent in doing great work. EX professionals create employee personas to guide them as they design and build new employee experiences that serve diverse needs. Employee personas help decision makers step into employees’ mindset and align on how to improve EX. We’ve outlined four steps to follow when building your employee personas: Craft a research plan, determine cohorts, examine employee experiences, and dig deeper on initial data to find the underlying stories. In order to avoid common pitfalls when building employee personas, include one-on-one interviews, avoid labeling any personas as “negative,” validate the end result, and create guidelines for using personas.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.