Best Practice Report

Create The Culture Needed To Be Insights Driven

Know It, Show It, Nail It, Scale It

June 6th, 2022
Cinny Little, null
Cinny Little
With contributors:
Shar VanBoskirk , Gabrielle Raymond , Karsten Monteverde , Jen Barton


Customer-obsessed companies put the customer at the center of their leadership, strategy, and operations. To do this effectively, a company must work to be insights-driven, a way of working that applies insights from data to decision-making that matters, everywhere in the firm. This report will help technology executives partner with other stakeholders to overcome the cultural roadblocks that interfere with becoming an insights-driven business.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.