Best Practice Report

Create The Culture Needed To Be Insights Driven

Know It, Show It, Nail It, Scale It

June 6th, 2022
Srividya Sridharan, VP, Group Director
Srividya Sridharan VP, Group Director
Cinny Little, null
Cinny Little
With contributors:
Shar VanBoskirk , Gabrielle Raymond , Karsten Monteverde , Jen Barton

Summary

Customer-obsessed companies put the customer at the center of their leadership, strategy, and operations. To do this effectively, a company must work to be insights-driven, a way of working that applies insights from data to decision-making that matters, everywhere in the firm. This report will help technology executives partner with other stakeholders to overcome the cultural roadblocks that interfere with becoming an insights-driven business.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.