Best Practice Report

Creating A Business Unit Strategy Brief

January 1st, 2018


Many B2B organizations begin their annual business and marketing planning processes by analyzing the strategies of their business units. With this input, which is organized into business unit strategy reports, corporate marketing (including the campaign team), regional marketing groups, and sales teams can develop campaign plans that align with each business unit’s objectives and product launches. This report provides a three-part outline for a business unit strategy report.

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