Best Practice Report

Creating A Channel Marketing Plan For Emerging Companies

Building A Unified, Actionable Channel Marketing Plan

January 1st, 2018
Barbie Mattie, null
Barbie Mattie


Channel marketing needs a methodology that enables strategic planning and ensures alignment to objectives that move the business forward, while detailing specific actions planned to fulfill the defined channel strategy. For emerging companies (those with less than $50 million in revenue) looking to align the marketing plan with business goals, having a clear and optimized planning process is critical. In this report, we outline the Forrester Emerging-Company Channel Marketing-Plan-On-A-Page Template to provide emerging companies operating in the channel with a guide to transform business objectives into marketing priorities and goals, define strategy, and establish execution guidance.

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