Best Practice Report

Creating A Customer Advocacy Plan

January 17th, 2019


Organizations seeking to create or expand a customer advocacy program should use a methodical approach based on proven best practices. The Forrester Customer Advocacy Model establishes a step-by-step blueprint for establishing a customer advocacy program. Each of the model’s three stages comprise eight steps for defining, designing, and developing the program. This report takes a detailed look at the eight steps within each of the three stages (define, design, and develop) of the Forrester Customer Advocacy Model and provides a template for creating a customer advocacy plan.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.