Creating A Customer Advocacy Plan

January 17th, 2019

Summary

Organizations seeking to create or expand a customer advocacy program should use a methodical approach based on proven best practices. The Forrester Customer Advocacy Model establishes a step-by-step blueprint for establishing a customer advocacy program. Each of the model’s three stages comprise eight steps for defining, designing, and developing the program. This report takes a detailed look at the eight steps within each of the three stages (define, design, and develop) of the Forrester Customer Advocacy Model and provides a template for creating a customer advocacy plan.

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