Best Practice Report

Creating An Account-Based Marketing Plan For Emerging Companies

February 2nd, 2018
Barbie Mattie, null
Barbie Mattie

Summary

Account-based marketing (ABM) is a strategic approach that aligns demand generation and customer relationship programs and messaging against a set of defined accounts and goals in a way that is relevant and valuable to those accounts and to sales. Introducing an ABM strategy requires a straightforward methodology that enables joint strategic planning between marketing and sales and ensures alignment to objectives that move the business forward. In this report, we introduce the Forrester Emerging-Company ABM-Plan-On-A-Page Template, a guide to transforming business objectives into marketing priorities and goals, defining strategy, and establishing execution guidance.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.