Creating And Using A Launch Checklist

January 1st, 2018

Summary

A launch checklist serves as a gating mechanism for the commercial release of a new or enhanced offering. Using a checklist approach minimizes the risk of omitting cross-enterprise tasks that need to be completed for a successful release. Don’t mistake a checklist for the launch plan — the checklist is only one element of a comprehensive plan for bringing an offering to market. In this report, we examine the core components of a launch checklist, offer guidance on how companies can ensure an offering is ready to go to market, and provide a checklist template.

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