How To Report

Creating And Using A Launch Checklist

January 1st, 2018

Summary

A launch checklist serves as a gating mechanism for the commercial release of a new or enhanced offering. Using a checklist approach minimizes the risk of omitting cross-enterprise tasks that need to be completed for a successful release. Don’t mistake a checklist for the launch plan — the checklist is only one element of a comprehensive plan for bringing an offering to market. In this report, we examine the core components of a launch checklist, offer guidance on how companies can ensure an offering is ready to go to market, and provide a checklist template.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.