Best Practice Report

Creating Partner Sales Playbooks

January 1st, 2018

Summary

Partner sales playbooks, which are provided by suppliers to guide their partners through selling situations, have evolved from thick, three-ring binders to digital formats, making them far more interactive and convenient for partners. Effective partner playbooks are packed with information on targeting customers, content that addresses buyer objections, and examples of the benefits that the supplier’s solutions deliver to prospects. In this report, we illustrate the technical keys to making playbooks easily accessible and thereby promote the supplier’s products or services effectively.

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