Summary
Development of a channel partner program requirements document — which outlines the channel partner program’s goals, strategy, target partner types, and program components — requires significant cross-functional support, including input and feedback from relevant stakeholders. Creating this document involves considerable research and analysis, but it results in a thorough level of preparation that provides significant value to an organization that is seeking to develop a strong channel partner program. In this report, we define the basic elements and structure required to create a channel partner program requirements document.
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