Best Practice Report

Creating The Ideal Partner Profile

March 30th, 2018


An accurate, well-written job description is an essential component of any organization’s new employee hiring process. Without a job description, recruiters would struggle to identify the best-fit candidate. As with new employee recruitment, the process of recruiting new partners should start with defining a clear vision of the attributes of the best-fit candidates. This is referred to as an ideal partner profile — a “job description” for hiring new partners. In this report, we introduce a step-by-step approach for developing an ideal partner profile that helps organizations identify the right partners to maximize sales and profitability.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.